hotel direct marketing:
newsletter, direct mail, e-mail and web.

  1. As hotel marketing people we know what will work for you. We know how to write it. We know how to focus it.

    Why?
    Because we think about it every day. We have constant feedback.
    We work for results. Not attitude.

  2. Hotel Customer Relationship Management | Hotel CRM
    -- our hotel marketing team of 5 independent hotel DOSMs, copy writer, designer, programmer, data entry specialist - put their heads together to assemble and implement all the parts of Hotel Customer Relationship Management - the all important hotel past guest communication and marketing.

    We do this. We ponder the results. We explore the passions and emotions of your guests. We try the obscure. We get feed-back from focus groups , telephone interviews, landing pages, open rates, click thrus.

    We figure out the ways to do it with the systems at hand or adapt those systems to respond easily to the needs of hotel CRM.

    It can be as simple and effective as a personalized GM letter on arrival with a Thank You in the post and an e-mail after departure.

    Or we have the staff to run our client's program from our own office.

    The idea is to get it done.

existing customers:

- once you gain a customer, you don’t want to lose them. Consistent communication with your customers is key to developing loyalty and referrals. It is much more expensive to find new customers, so the care and feeding of your existing customer base is essential to your financial success. Keeping “top of mind” awareness with your customers by offering them valuable information and special offers will keep your competition at bay.

new customers:

- we all know we can’t keep our heads in the sand and rely only on our repeat customers. We must always be developing new customers and expanding our base. Strategic campaigns to develop new customers will ensure growth and stability of your business and our design and implementation team can develop programs to do just that.

implementation:

- Panetiere Marketing Advisors with our partner, Incite Response, will customize direct marketing programs, which include newsletters, direct mail, and automated, personalized e-mail campaigns to meet your unique situation and business goals. The programs will generate significant returns on your dollars.

- we will assist with:

· development of strategies and goals

· implementation of direct marketing campaigns

· provide an ROI system to track success

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| 520 Johnson Lane, Santa Fe, NM 87505 USA

we ponder the needs of the independent hotel.