Hotel Virtual Sales and Marketing Consultants - Resrt and Hotel Sales and Marketing Solutions The Panetière Marketing Advisors Team:
we are mature, caring specialists in independent hotel marketing and sales and franchised brand properties.

The team of hotel consultants: sales, marketing, analysis, and operations.
This is our resource - all of us strategizing on each job that each of us is doing. A team.

  • Sandy Heydt: Strategy, Best Practices, Leadership, Hotel Executive Coaching, Operations Positioning, Rebranding & Repositioning, Marketing Plans & Strategies, Transitions, Executive Searches
    :: details & résumé >
  • Jeannene Glenn: Senior Sales Manager Interim, DOSM Interim & Task Force, Strategy, Research. :: details & résumé >
  • Shirley Hornbeck: Hotel Director of Sales Interim, Hotel Sales Prospecting - New Business Development, Hotel Group Sales Specialist :: details & résumé >
  • Wendy Kivitz: Senior Sales Manager Interim, IBT Strategy, New Business Development, Sales Team for Hire, Hotel Sales Prospecting, Shop Calls :: details & résumé >
  • Karl Kruger: Director of Operations, Asset Management, Interim GM, Operations Analysis, Opertions Training :: details & résumé >
  • Diane Marvin: Hotel Catering Director - Interim, Catering SOPs, Catering Training, Catering Analysis :: details & résumé >
  • Shannon Minton: Senior Sales Manager Interim, New Business Development, IBT Strategy, Hotel Virtual Sales and Marketing Team - Senior Manager, Hotel Shop Calls :: details & résumé >
  • Cindy Perkins: Hotel DOSM Interim & Task Force, Hotel Catering Director Interim, AGM Interim, Strategy, Research, Hotel Sales Team for Hire Director, Real Search Engine Optimization for Hotels, Hotel Revenue Management Consulting, Internet Reputation Management for Hotels
    :: details & résumé >
  • Vickie Riddle: General Manager Interim for Limited Service Properties, Limited Service Strategy, Hotel Sales Team for Hire, Shop Calls, Prospecting - Hotel new business development
    :: details & résumé >
  • Tessa Snyder: Graphics and Web Desgn for the Hotel - the Travel Agent, the Resort, the Meeting Planner :: details & résumé >
  • Suzie Swan: Director of Hotel Revenue Management consulting and Hotel Revenue Management Training, Director of Hotel Revenue Management for Hire program :: details & résumé >
  • Kimberly Tennison: Senior Sales Interim, New Business Development, IBT Strategy, Shop Calls, Internet Reputation Management :: details & résumé >
  • Eric von Starck: Marketing Strategy, E-commerce, Holistic Revenue Management for Hotels, Hotel Sales Training, Hotel Revenue Management Training, Holistic Hotel Revenue Management for Hire program, Hotel Internet SEO Specialist, F & B Specialist :: details & résumé >

Sandy Heydt - pausing en route to a backcountry hut in Idaho We got lost that night and the wolves were howling!. Sandy leads the hotel sales training team.Sandy Heydt
Hotel Executive Coaching, Operations Positioning, Rebranding & Repositioning, Marketing Plans & Strategies, Transitions, Executive Searches

With twenty years experience in sales and operations at luxury inner city hotels and holiday resort complexes in Pennsylvania, Florida and the Pacific Northwest, she brings a distinguished enthusiasm to the passion of assisting others in attaining their goals.

She looks after the direction and organization of her professional colleagues who assist in the short and long term projects so that the General Managers and DSMs may attain their own goals.
Sandy, founder, offers 25 years of executive-level insight and experience. She successfully led the sales and marketing efforts at AAA Four and Five Diamond hotels including The Brown Palace Hotel in Denver, CO and The Rittenhouse Hotel in Philadelphia, PA. For Resort Semiahmoo, North of Seattle, WA, she led the sales and marketing effort and served as interim general manager for 6 months as well. She got her start in the hospitality business at The Don Ce Sar Beach Resort in St. Petersburg, Florida.
Sandy's background also includes experience as an Executive Director for non-profit associations and a mental health counselor and educator.
She holds a graduate degree in Educational Psychology and has served on the Preferred Hotels and Resorts Advisory Council. Sandy's hobbies include cycling, swimming, cross country skiing, reading the New York Times cover to cover, and attending dance and classical music performances. She volunteers with organizations to support women and children, the handicapped and the environment. 

For Hotel Sales Training, Sandy leads our team of three accomplished hotel sales department trainers.
:: download résumé >

Diane Marvin, Interim Hotel Catering Director - tep hotelDiane Marvin
Interim Catering Director, Cateing Manager, Catering SOPs and Training

Anyone who needs some serious help with catering and convention services need look no further. Diane is one of our ace “foodie” team members, who joyously runs around hotels ensuring events are flawless.

Diane is passionate about brides (and their mothers), food, wine, set up, flowers, linens, BEOs, corporate catering, and details galore. She brings extensive experience to our team, including writing catering and convention services training manuals (including how to sell) and then conducting the actual training. She spent five years on temporary task force teams working in both social and corporate catering as well as room sales. In addition to working as a chef, in a catering company, in restaurants and as an event planner, Diane has run the gamut in hotels as well.

She has worked at many Remington and Wyndham hotels in a task force role and worked in the restaurant and in catering sales for the Camelback Inn, a JW Marriott. Diane is a graduate of Michigan State University and is very active in the National Association of Catering Executives and the American Institute of Wine and Food, holding various leadership positions in both. Diane lives in Telluride, CO and loves to hike.

Ask her about her early career as a flute player.
:: download resumé pdf

Karl Kruger

Karl Kruger's wisdom comes from the benefit of 25 plus years of experience in hotel and resort Operations. Karl has a passion for keeping the hospitality experience exciting and energizing for guests and associates alike. He is skillful at empowering line associates to highlight individual abilities, creating a feeling of entitlement on an individual guest by guest basis. Karl is highly proficient in implementing efficiencies through process management techniques combining with maximization of Revpar to exceed profit expectations. Karl's reputation for a strong work ethic, unflappable values and consistent commitment to success for all stakeholders make him a winner for our Panetiere clients, both as temporary General Manager/Managing Director and a key team member for analysis, audits and property assessments.

Karl has worked with Noble House Hotels & Resorts as Managing Director of The Riviera Palm Springs and The Edgewater in Seattle.

In 2005, Karl was named General Manager of the year for Noble House AND the Washington State Hotel and Lodging Association's General Manager of the year. At The Riviera, under his leadership the hotel's Guest Satisfaction scores increased to number one in the company, while he reduced turnover from 76% to 35% in just one year. Karl was Senior Vice President of Cruise West and prior to that worked a full career at Starwood (Sheraton) Hotels & Resorts , responsible for disciplines of Director of Catering,  Food and Beverage;  Regional Productivity, Hotel Manager and  General Manager of various properties with diverse facilities including Convention, Corporate and Leisure Transient, Luxury and Destination Resort. 
:: download resumé pdf

Suzie Swan - Hotel Revenue Mangement Consultant - at the Panetiere Summit meeting for all consulatntsSuzie Swan
Hotel Revenue Management Consulting, Revenue Management for Hore - Holistic, Hotel Revene Management Audit, Coaching, Training, GDS - IDS Specialist

Suzie “Revenue Manager Extraordinaire” Swan started her career in sales with Marriott Hotels and Resorts and discovered she had a knack for Revenue Management and has been increasing RevPAR ever since! She often works multiple properties at a time sharing her time between home and the different hotels.

Most recently you can find Suzie in the Caribbean working a variety of luxury properties as a consultant in Revenue Management. Prior to that, she was a Director of Revenue and Rooms for luxury properties in the Bahamas and Mexico. Suzie’s experience is diverse and has handled properties as small as 57 rooms to properties as large as 2400 rooms.

Suzie with an elephant - that needs no revenue management.Suzie is also working with the Panetiere principals developing and marketing new products such as Revenue Management Team for Hire, Revenue Management Quick Fixes and Sales Team for Hire. She will be instrumental in the success and implementation of these products.

When she’s not crunching numbers for a hotel or walking around South Beach, Suzie enjoys doing adventure activities such as skiing, kayaking and diving. Even though Africa is one of Suzie’s favorite destinations she recently spent some time hiking the Inca Trail to Machu Picchu. One day she’d like to live abroad as she enjoys experiencing the different cultures and meeting new people.

Suzie has an innate ability to mentor and teach those she interacts with. She’s always looking for new and faster ways to increase revenue and she’ll do it with a smile that brightens a room.
:: download resumé pdf

Kimberly Tennison at Panetiere Meeting in Denver. Kimberly is a key hotel Sales IBT specialist.Kimberly Tennison
Hotel Temp Senior Sales Manager All Markets, Individual Corp Hotel Transient Specialist & Group Sales, Train All Markets, SWAT Team, Delphi Clean-Up Queen, New Business Development, Shop calls

Kimberly has 20 years experience in the hospitality, specializing in the corporate transient market. Hotels that have profited from her skills include the Hyatt Regency in downtown Denver and the Denver Tech Center, The Waldorf-Astoria in New York and The Four Seasons Philadelphia.

She holds a BA in International Affairs and is a Certified Travel Counselor. Kimberley has also served on the Hospitality Sales and Marketing Association's Education Committee.

Kimberly has a love for antiques and enjoys traveling in search of the best of them. She can also be found hiking and snowshoeing in the Colorado mountains.
:: download resumé pdf

Jeannene Glenn
Hotel Interim Senior Sales Manager all markets and DOSM - Interim and Task Force, Research, Analysis

Jeannene Glenn’s 20 years of experience in hospitality include sales, marketing and operations. She has worked for management companies such as Rosewood Hotels & Resorts and Noble House Hotels & Resorts.

Prior to joining Panetiere, Jeannene was General Manager of The Mayo Hotel & Residences in Tulsa, The Portofino Hotel & Yacht Club in Redondo Beach and The Inn and Spa at Loretto in Santa Fe. She was also Director of Sales and Marketing at Loretto, The Mansion on Turtle Creek and Hotel Cresent Court in Dallas and Portofino. Additional experience includes sales roles at various Sheraton Hotels.

Jeannene holds a BA in Political Science from University of Kansas and is active with the alumni association. She is active in industry associations such as NBTA and MPI but is also passionate about social causes. She volunteers for The American Alzheimer’s Association and has also helped out the USO and a Children’s Hospital.

Jeannene enjoys the out of doors and can often be found working on her golf game when not strategizing for our hotel clients.
:: download resumé pdf

Shirley at a Panetiere Meeting in Denver.Shirley Hornbeck
Hotel Temp Senior Sales Manager all markets
Hotel Temporary catering manager, SWAT Team Member, Sales Strategy, Prospecting Queen, Hotel Shop calls

Shirley brings our clients over 28 years of sales expertise and wisdom. Her market experience includes group sales in the corporate, association and SMERF market as well as corporate transient sales.

Shirley spent most of her career with Marriott hotels, on property for the Omaha Marriott, Denver Marriott West, and Renaissance Denver. She also was in the National Sales Office in Denver and on Marriott’s National Task Force, taking her expertise and selling skills to various hotels in need around the country.

In her career with Marriott, Shirley received 7 prestigious awards, including the President’s Circle and on two occasions, the Chairman’s Circle. Shirley is a “mean” prospector and knows how to dig deep into companies to uncover all business potential. She enjoys mentoring younger sales managers and providing stability in changing environments.

Shirley is certainly not all work and no play. Her interests include wine, reading, travel, cooking, and history… she can often be found tuned into The Discovery Channel. Shirley and her husband are big fans of college and professional football – especially Nebraska football - baseball and hockey. She also has the highest respect for Warren Buffet, Keith Lockhart with the Boston Pops, Beverly Sills and Paul Newman.

Shirley is most proud of her family. She and her husband, affectionately known as “Hornbeck” have been married for 40 years, and are the proud parents of two sons and three grandchildren. Her aspirations include learning to fly fish, be a better cook, following through on her goal to exercise more and try to accomplish "one random act of kindness each day". She also wants to learn to play the piano. Get going Shirley!
:: download resumé pdf

Shannon in the mountains with her youngestof 2 and snowmobiling further in the mountains.Shannon is a key hotel IBT slaes specialist.Shannon Minton
Hotel Temp Senior Sales Manager, Corp Group, Corp & Social Catering, SWAT Team, Prospecting Queen, Computer data clean up, Hotel Shop calls, Hotel IBT - Business Travel Specialist

Shannon Minton brings our clients 17 years of hotel sales experience, and has achieved success in a variety of markets, including individual business travel, corporate group and SMERF.

Prior to moving to Colorado, she worked in California at the Sheraton Esmeralda Resort and the Doubletree Hotel Ontario. In 2005, Shannon got a taste of a real challenge...in a hotel pre-opening. She was the only sales manager at the St. Julien Hotels & Spa in Boulder Colorado in the year prior to the hotel's opening. She was responsible for building the pre-opening base of group business as well as serving as catering manager. She was instrumental in creating all the pre-opening collateral and materials.

Shannon's trademark is her infectious laugh, passion for all she does and love of the hotel business. When Shannon is not helping our clients, she is busy raising her two daughters, Kendell and Katy, with her husband Spencer. She also enjoys hiking in the Colorado mountains.
:: download resumé pdf

Wendy KivitzWendy on a bike tour with her family.
Temp Senior Sales Manager All Markets, Group & Individual Corp Transient Specialist, SWAT Team, IBT Strategy, New Business Development, Sales Team for Hire, Hotel Sales Prospecting Shop calls

Wendy offers almost 25 years direct sales experience with exceptional expertise in the business travel, entertainment and consortia markets of the hotel industry.

She has worked for independent and chain hotels from Sheraton and Radisson to The Rittenhouse Hotel in Philadelphia and The Georgetown Inn in Washington, DC. She also worked for many years in various properties for the Astor Hotel Management Company.

Wendy spent three years in the Washington DC market handling Tour and Travel, Wholesale and Leisure - inbound from Europe, Asia, and South America.

Wendy is a one person SWAT team when it comes to uncovering potential business. She finds and builds relationships with decision makers quickly and is able to step in new situations and quickly make strides to increase revenue. In her spare time Wendy is mom to two young boys, and enjoys playing tennis and bike riding.

Wendy graduated Summa Cum Laude with a Bachelor of Arts in Russian Language and Literature from the University of Maryland and also studied at the Pushkin Institute of Russian Language in Moscow.
:: download resumé pdf

Cindy hiking with her dog, since passeed away.Cindy Perkins
Temporary Senior Sales Manager, Temporary Senior Catering and Conference Services. Hotel Rate Management and Strategy Analyst, SWAT Team, Travel Agent Sales Specialist, Shop calls

Cindy Perkins combines experience as a hotel and conference center sales manager with her years as a client services director for a destination management company to bring our clients valuable insight. Her strengths are building strong client relationships, expanding customer bases by new account development through prospecting and her ability to build harmonious work environments.

Cindy has solid sales experience at The Inverness Hotel & Conference Center and The Adam’s Mark Hotel in Denver. At Global Liaisons, her own company, she provided meeting planning support and management to corporations including site selection, program development and event production. For Destination Services of Colorado she was Director of Client Services and managed 52 employees.

Cindy has attended Colorado Mountain College and Colorado University and is currently working on obtaining the Certified Meeting Planner designation. She also holds a Certificate of Floral Design from the Floral Institute in Portland, Oregon.

As you can see from her photo, Cindy is an animal lover and is “mom” to her Rhodesian Ridgeback, Tiramisu, and two cats.

Cindy fills her free time with lots of interesting activities. She can juggle (not just work projects but “things”) and has received an AOPA ground school certificate with the hopes of receiving her pilot’s license in the future. She loves to cook and her fiancé says she is quite good at it too!

Cindy is proud of her floral designs, loves to travel, play in the garden and take a ride on her motorcycle. She is an avid hiker in the Colorado Mountains and her favorite hike is Seven Bridges in Colorado Springs.

Cindy and her fiancé John are planning a wedding in the next year or two. Cindy’s laugh is infectious and she is eager to share it – and her expertise – with our clients.
:: download résumé >

Vickie Riddle
Vickie brings our clients a wealth of experience in both operations and sales. She has over 13 years experience as a General Manager, District Manager, and Regional Manager with a variety of hotel companies. She has been a General Manager for Comfort Inn and Suites, Hampton Inn and Extended Stay America Hotels.

Her District and Regional Manager positions include hotels such as Holiday Inn, Hampton Inn, Days Inn, Best Western, Comfort Suites and Extended Stay. Vicki’s strengths include revenue management, training, direct sales and selling skills training, operations and finance. She brings the whole package to our hotel clients!

Vickie has won a number of awards in her career. Her hotel was the Gold Key Award Winner for Choice Hotels; in 2001 she won the Best Product Presentation Award and in 2002 she was named the Best Business Leader for Extended Stay Hotels.

When Vickie is not out working hard for our clients, she can be found at home in Colorado with her husband and three kids…. dogs. They are Mina, Montana and her newest called Wrigley, a bulldog puppy. Wrigley is keeping the older dogs awake and non-too pleased!

Vickie's hobbies consist of skiing, golfing, wine tasting, cruising Lake Dillon, working out, and attending sporting events. Her favorite trips have been to numerous wineries in Napa Valley, Sonoma County, Paso Robles and a relaxing trip to Riveria Maya Mexico.

Her goal is to visit Italy, Greece and play a lot of the beautiful golf courses throughout the world.

Vickie and her husband love jazz and enjoy attending concerts of artists such as Diana Krall, Norah Jones, and Micheal Buble.
:: download résumé >

Eric von StarcEric paddling around on a lake in Pa. and wishing he had his helmet on and were on a fine river! k
Marketing Strategy, Training for Sales and Revenue Management, Web Specialist, F & B Specialist, Programmer, Revenue Management

Eric's 25 years experience as a business owner and operator offer PMA a wide range of support. These include technical expertise in management information systems; design of collateral and logos in branding and advertising campaigns; direct mail strategy and design; newsletter writing, layout and design; event management; creation of database management spreadsheets and systems; and web design.

As our expert on food, kitchens, and banquets, Eric brings knowledge from Europe (sold the most beer at one property in Edinburgh, Scotland - ever, or at least up to 1983). With four years operating a five star restaurant in Philadelphia and 18 years running a gourmet event catering business combined with a day to day corporate food service division, he brings vats of knowledge and, still, a passion for the psychology of cuisine and what it can do for a property.

When Eric is not creating on his computer he can be found with his nose in a ten-pound book increasing his learning curve in computer programming.
He heads into the outback to bike, back country ski and running after his adopted greyhound.

Eric is a leader for the hotel sales training team and is our key hotel revenue management training specialist. Eric knows well the values of sales training and hotel revenue management training as he is usually the team leader.

As we head into a down market, Eric and Allison (Revenue Management Trainng for Hotel - see above) head our ever busier hotel sales training programs that work in conjunction with our Hotel Revenue Management Training - what we call Holistic Reveneue Management for Hotels and Resorts because it combines the critical values public, travel agent, meeting planner, leisure opinions of the hotel and the comp set - Hotel Internet Reputation Management. All combined with the Direct Sales.

Holistic Hotel Revenue Management trains the hotel staff to deal with all issues that relate to the maximization of revenues for the hotel.
:: download résumé >

Tessa Snyder
Graphics and Web Design based on best practices and detailed marketiing startegies

Tessa loves most of all to spend time with family and friends. Then she loves being creative whether it is painting, scrapbooking or designing. Finally, a good meal at a fun, yummy restaurant and a nice glass of red wine at the end of a long day.

Her favorite place to travel to is "Home" - Rapid City, SD to visit her parents.

Her favorite books - "I was really into the cheesy romance novels of Nora Roberts for a long time and also the darker fantasy of Anne Rice. I read just about anything on Oprah's Book Club list and am just finishing "My Sister's Keeper" by Jodi Picoult."

Tessa's working design philosophy is: "Think outside the box, try anything because you never know what's gonna knock your socks off!"

"Good design can make someone read something they might not have, buys something they might not have, and notice something they might have otherwise overlooked. Good design WILL bring in more profit."

:: here is Tessa's first website for our resort client - Les Trios Sirenes, Puerto Rico Beachfront real estate for sale within a 5 star oceanfront resort >

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Sandy Heydt . . .                      [ close ]

Sandy, founder, offers 25 years of executive-level insight and experience. She successfully led the sales and marketing efforts at AAA Four and Five Diamond hotels including The Brown Palace Hotel in Denver, CO and The Rittenhouse Hotel in Philadelphia, PA.For Resort Semiahmoo, North of Seattle, WA, she led the sales and marketing effort and served as interim general manager for 6 months as well. She got her start in the hospitality business at The Don Ce Sar Beach Resort in St. Petersburg, Florida.
Sandy's background also includes experience as an Executive Director for non-profit associations and a mental health counselor and educator.
She holds a graduate degree in Educational Psychology and has served on the Preferred Hotels and Resorts Advisory Council.Sandy's hobbies include cycling, swimming, cross country skiing, reading the New York Times cover to cover, and attending dance and classical music performances. She volunteers with organizations to support women and children, the handicapped and the environment. 

:: download résumé >


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