ROI for hotel task force by Panetiere

ROI samples for hotel sales and catering task force projects:

Task force hotel ROI - return on investment

Return on investment for temporary hotel sales and marketing team:

hotel task force by Panetiere

Hard facts to show the production and value of temporary staff hotel sales staff.

New Business Development:Connect with Panetiere for hotel Task Force help

For a Pacific North West resort:
In just two weeks, of approx. 40 hours per week, 740 total clients touched, 220 "hits" and 24 total leads worth $250.000 in revenue.

For California resort:
In 16 weeks of calling 40 hours per week, 1,573 total calls, 49 leads worth $1,789,000 in revenue.

For International luxury hotel company:
In following up on a direct mail campaign, in six weeks with part time callers, 2,590 total calls made, 228 total leads and 24 hot leads that led to immediate proposals.

For Florida city hotel:
In 260 hours of calling, 1,518 client touched, 575 "hits", and 88 hot leads

Temporary on site sales managers:

For Forida resort hotel:
3 weeks on site handling national and state association market, 283 prospecting calls, 53 proposals worth $3,564,585. 14 definite bookings worth $254,519 and $426,000 worth of business turned over to incoming manager.

For California resort hotel:
7 weeks on site handling specific nationwide vertical markets: 564 prospecting calls, 33 proposals worth $852,385. 7 definite bookings worth $86,000. 6 cross sell leads to sister properties worth $1,124,000.

For California city hotel:
Two temporary staff for 16 weeks each, handling IBT, corporate and some citywide. One booked $1.6 million in definite revenue and the other booked $1.5 million.

For New Jersey conference center hotel:
One associate opened up brand new SMERF market for hotel. In 7 months generated $260,00 in definite revenue.

For Colorado mountain resort:
6 weeks, on site handling group and IBT, sent 40 proposals worth $1,008,000 in revenue. 14 definite bookings worth $99,000 and signed up 6 new IBT clients.

Catering managers and DOCs in resort as well as city business hotels:

For Colorado mountain resort:
During a 3 week assignment, our temporary catering manager made 53 prospecting calls, booked $10,000 in definite business, serviced $25,000 in current business (doing all BEO’s and servicing), handled site inspections, and trained a new catering manager.

Temporary DOS and DSM:

For resort and city hotels, independent and franchise. Some activities include: assess teams, build new teams, training, writing marketing plans, implementing marketing plans, liaison and keep on task both PR and advertising agencies, oversee revenue management and catering departments.

For Colorado mountain resort, in 13 weeks, in addition to providing leadership, hiring two new sales staff employees, our temporary DOS sent 61 proposals worth $1,543,000 and booked 15 definites worth $353,940. She also represented the hotel at 2 trade shows and spent one full week making sales calls in a major metropolitan area for the resort.

Revenue Management
Effecting all elements of on-line preseence and direct sales awareness of rate opportunities.

For 5 Star resort:
Rebuilt room types and names, rate names, channel re-alignment yielding 18% increase in revenue in three months.

For 5 Star resort:
Opened channels, devised internet BE selling tool that brought in an additional $800,000 in autumn off-season over 6 months.

For 4 Star resort:
Rebuilt rates, re-conceived selling propositions and rate positions yielding 123% increase in BAR rate revenue, with Corporate Negotiated increase of 18%.

For 3 Star Limited service private label in 3rd tier city:
In 1 week put in place the tools for $1,250,000 worth of revenue gain from all rate categories.

For 3 Star limited service franchise mid-level brand in 3rd tier suburbs:
$950,000 for year in 3 weeks of analysis and planning - opening channels, devising new rate tiers, devising niches.

Consortia Marketing and Travel Agent Marketing Campaign

Launch of GDS change and IBT Travel Agent awareness for 1st Tier Hip Boutique:
2 month campaign in 6 consortia and 6 E-mail blasts to our luxury users lists, with Travel Agent website as part of: yielded over $500,000 year over year projected increase on a cost of $15,000 - an ROI of 33. The sales team was working the Consortia at the same time. So a GDS chain code switch has actually enabled MORE revenues at less cost and has done so from the moment of switch.

| Home Page | Menu of Services | Hotel Marketing Programs Ready Made for the Independent Hotel | Hotel Virtual Sales & Marketing Team | Hotel Internet Marketing Fast Fixes | Virtual Hotel Revenue Management for Hire | Why We Are Different | Our Team | Hotel Markerting & Sales Blog | Hotel Sales Training | Hotel Revenue Management Training | Site Menu | Hotel Sales Best Practices Articles Hotel Marketing Best Practices | Contact |
| t. US 1 303 877 9659 | e. |
| Corp Office PO Box 3442 Crested Butte, CO 81224 USA


. . . hospitality sales and marketing consulting services from hotel marketing plan to hotel e-Marketing implementation

. . . fast, efficient and creative solutions to problem solving, lighting up creative potential

| Home Page | Menu of Services | Hotel Marketing Programs Ready Made for the Independent Hotel | Hotel Virtual Sales & Marketing Team | Hotel Internet Marketing Fast Fixes | Virtual Hotel Revenue Management for Hire | Why We Are Different | Our Team | Hotel Markerting & Sales Blog | Hotel Sales Training | Hotel Revenue Management Training | Site Menu | Hotel Sales Best Practices Articles Hotel Marketing Best Practices | Contact |
| t. US 1 303 877 9659 | e. |
| Corp Office PO Box 3442 Crested Butte, CO 81224 USA

Close Window


Virtual Sales and marketing for Hotels & Resorts

Pre-opening Sales Team for Hire - Cut costs

Revenue Mangement for Hotels & Resorts - all virtul.